would anyone mind

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how do you feel about ingame ad's

they are good when they add the the feel of the game
11
35%
i dont like them, having advertising in games ruins the experience for me
2
6%
i think the idea is good but they need a better way to implement them
4
13%
other (if you choose this can you post why, can put that in the research too)
3
10%
Only if the game price is noticably cheaper
11
35%
 
Total votes: 31

shot2bits
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would anyone mind

Post by shot2bits »

filling out a quick questionnare about in game advertising if i post one? something im doing for my college work
Last edited by shot2bits on August 4th, 2008, 16:40, edited 1 time in total.
Dr. kitteny berk
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Post by Dr. kitteny berk »

go for it.
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Post by Joose »

yeah, sure
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Post by ProfHawking »

Ive voted "i dont like them, having advertising in games ruins the experience for me"

But i actually im looking for an option that isnt there - Only if the game price is noticably cheaper becasue of it.
I resent paying £40+ for a game if its going to have adverts in.
Little freeby games, that might be alright.
shot2bits
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Post by shot2bits »

ProfHawking wrote:Ive voted "i dont like them, having advertising in games ruins the experience for me"

But i actually im looking for an option that isnt there - Only if the game price is noticably cheaper becasue of it.
I resent paying £40+ for a game if its going to have adverts in.
Little freeby games, that might be alright.
oh yeah, was gonna put this one in, but forgot while thinking up the other questions, will put that in now if it lets me

edit: no it doesnt let me, oh well, atleast it got mentioned though so i can still put it in
Dr. kitteny berk
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Post by Dr. kitteny berk »

Voted for the Last one:

Done right, they can improve the immersion of a game, done badly they can destroy it.

Also, I'd expect the funds to either subsidise the patching of the game, or (in BEEF's case) the cost of ranked servers etc, lowering costs to the people running servers.

For me, they need to fit in (Don't advertise a processor slower than the one i'm using in a game set 100+ years in the future)

If they were to add real ads to the porn shop in cod4 Carentan, I'd not be bothered by that.
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Post by Stoat »

Added that option for you, and duly voted.

I'm all for replacing fake adverts and posters with real ones.

Charlie Brooker is talking about product placement in TV here, but I echo the sentiments:
Chaz wrote:One solution is to allow product placement after all, provided it's subtle, and provided the advertisers have no say in the editorial content. Lingering pack shots, or dialogue such as, "Taggart, according to an animated multimedia text I've just received on my new Sony Ericcson t85X, there's been a murder" are out, obviously. But I for one couldn't give a toss if Doc Martin is shown spreading Marmite - proper, branded Marmite - on his toast. Actually, I don't care if he spreads it on his balls, because I don't watch Doc Martin, but you get the point - if Marmite wants to pay to stock his on-screen kitchen, and that makes the show cheaper, which in turn means fewer ad breaks in the middle of it, therefore allowing me to spend more time wallowing in a world of uninterrupted fiction, then I'm happy. Well, OK, not happy - never happy - but not much closer to suicide either. That's a plus.
Last edited by Stoat on August 4th, 2008, 16:56, edited 1 time in total.
shot2bits
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Post by shot2bits »

Stoat wrote:Added that option for you, and duly voted.

I'm all for replacing fake adverts and posters with real ones.
hurrah, cheers stoat
Dr. kitteny berk
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Post by Dr. kitteny berk »

Stoat wrote:I'm all for replacing fake adverts and posters with real ones.
:above:
MORDETH LESTOK
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Post by MORDETH LESTOK »

only if its noticably cheaper...

and only if they use hot chicks in bikini's... :pie:
HereComesPete
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Post by HereComesPete »

I went other - like most here I don't mind them if they fit. If a max payne three appeared with busy streets adverstising lots of semi-real noir stuff it would work better than if there was nothing.


The suspension of disbelief is either subtly augmented by good/clever advertising be it real or fake, or destroyed by lazy/badly placed/wrong types of advertising. the pluses are minor but the negatives can break a game.

Like berk said, future beef made me stop and swear whenever I saw the intel adverts. If they had enough balls to call it the quantum core duo and make up a ridiculous speed but brand it in their colours and present day style, then I would have quite liked it because anyone that big who can still take the piss out of themselves is more worthy of my attention.
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Post by buzzmong »

I voted for "i think the idea is good but they need a better way to implement them".

They need to be part of the art assests rather than just ingame spaces where a texture can be inserted.

For example, in the upcoming game Mirror's Edge I'd be happy to see billboards with Pepsi/Coca Cola adverts, and some brand advertisements as they'll fit in, however actual products, barring certain ever present ones (eg, Marmite), they'll struggle to fit in with the game.

Take future beef, a generic Intel brand advert would have been acceptable, however, as people know, the adverts were product focused not brand, and as the product didn't fit in with the game environment, it ruined it.

The only game coming up that I could see getting away with modern day products is Fallout 3, purely because of the setting in a destroyed world where industry/advertising has pretty much stopped years ago and you emerging into a destroyed world, means that as long as it's done tastefully (ie, partly destroyed boards, faded/ruined images), it would fit in as those products might have been around before the nuke war. It would also serve as a nice reference to the past in the game.
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Post by amblin »

.
Last edited by amblin on May 5th, 2014, 19:02, edited 1 time in total.
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Post by Akiakaiu »

I wouldn't mind if the cash they are getting from all the advertising helped lower the cost of the game/sequels.

I think it could work well in episodic games, as long as the sponsor doesn't want it's name plastered all over the place ala Half-life ep.4 by Coke.
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Post by Baliame »

They are good when they add the the feel of the game. I mean if it melds into the game to the extent of a subliminal message (see car racing games where it's just placed all over the place and you don't "see" them until you realize they are there, you just "get the message"), it's doesn't bother me at all.
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Post by Hehulk »

Doesn't bother me the rare occasion they do eve ads on the log-in screen. Fuck-all in-game ads.
Dr. kitteny berk
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Post by Dr. kitteny berk »

Hehulk wrote:Doesn't bother me the rare occasion they do eve ads on the log-in screen. Fuck-all in-game ads.
:facepalm: :facepalm: :facepalm: :facepalm:
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Post by Hehulk »

Thanks, I am now satisfied :lol:

(TWSS)
HereComesPete
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Post by HereComesPete »

The 'hehulk factor' - the lowest common denominator skewing research the world over.
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Post by FatherJack »

I hate adverts, but it may surprise you that I voted for "they are good when they add the the feel of the game".

If you're playing a Grand Prix game, it should have advertising in the actual, correct places - but this should be the regardless of whether the game is sponsored by them. Trackmania just looked stupid with nVidia stuck absolutely everywhere.

If it's a stadium sports game, like football - you have a little more leeway as ads change from season to season and lots of things are advertised. Again, they have their place and add to a realistic feel. This feel is actually ruined when you start to see excessive ads for the game itself or its maker, or stuff like Baddidas and Mike.
Best example I saw is in LMA Manager 06 (I think) where it was an in-game option to select sponsors from a good, realistic list, and they would prominently feature in your virtual stadium - now that is clever advertising.

If it's a game set in a city, then it's fair enough to have billboards, they should be for things in-keeping with the setting. GTA sticks with adverts for events/places within its virtual environment which adds to it's feel and is part of the humour, and Bioshock did the same. Similarly if a game is set in a future city, the ads should also be for imaginary, future products, or at least ads for modern-day items should look their age.

What I'm trying to say is that I hate them being put in to make money, but think they should be in if it makes the game feel more genuine. Moreover seeing a product over-advertised, or advertised inappropriately in a game is likely to make me less inclined to favour that product in my purchasing decisions.
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