Year Zero.

Sol · Post by **Sol** » February 18th, 2007, 21:33

Omfg.

Right, has anyone been following the hype around the new Nine Inch Nails album, Year Zero?

It's the best marketing campaign (or is it?) i've ever seen, like a huge puzzle which is rather creepy to say the least.

http://www.mtv.com/news/articles/155247 ... ewscrawler

^^ There's an article on it in full. Have a read

The whole thing is kinda cool but wierd in it's self. And all kicked off by a tour t-shirt which had highlighted letters on it, which when put together spelt: Iamtryingtobelieve... Now, check out http://www.Iamtryingtobelieve.com

Then, at a NIN gig in portugal, a usb key was found in the mens toilets. It had the unrealeased single from the upcoming album, called "my violent heart" on it. this soon spread across the net. Leaked by NIN

The first place it turned up at was http://www.echoingthesound.org, and a member found that the little bit of static at the end of the song when put through a spectrogram gave a picture of "The Presence" (cue spooky noises) this was his finding:

Creeps me out no end. Aphex Twin did something like this i belive... But it wasnt relative to a story/puzzle like this.

There has been more found out and more of the puzzle unfolding... Which can be seen here:
http://www.echoingthesound.org/phpbbx/v ... 65&start=0

Fucking cool, creepy or stupid?

Either way, Trent has definately found a good way to hype a new album :D

Post by **Dog Pants** » February 18th, 2007, 22:25

Rather good publicity stunt I think. I'm sure people were prodded in the right direction - I mean who would have just decided to put the noise through a spectrograph?

Reminds me of the great Operation Bubba hoax I once planned in Eve...

Anhamgrimmar · Post by **Anhamgrimmar** » February 18th, 2007, 22:27

i love these ARGs (alternate reality games). there was one for halo 2 i think, called ILOVEBEES. i just wish i was A) smart enough to play, and B) early enough to start at the beginning.

randomgazz · Post by **randomgazz** » February 18th, 2007, 22:28

Fucking cool, lot of work must have gone into that.

Anhamgrimmar · Post by **Anhamgrimmar** » February 18th, 2007, 22:36

Dog Pants wrote:
Reminds me of the great Operation Bubba hoax I once planned in Eve...

ah, but someone would have to come back to eve to kick THAT particular plan off again......

Gunslinger42 · Post by **Gunslinger42** » February 18th, 2007, 23:13

Yay for publicity stunt type dealies.

I believe Muse did something like this that involved a bicycle.

Sol · Post by **Sol** » February 20th, 2007, 17:13

Another tracked leaked! In another toilet at a gig.
It's Called: Me, I'm Not

I am liking this one the most, has a very Massive Attack feel to it

Download it, it's fucking ace ^-^

Post by **fabyak** » February 20th, 2007, 17:46

Anhamgrimmar wrote:
ah, but someone would have to come back to eve to kick THAT particular plan off again......

^this!

I have a large stockpile of 'volunteers' all ready for you

Post by **FatherJack** » February 20th, 2007, 18:42

Soloman wrote:Another tracked leaked! In another toilet at a gig.

I bet there's a big queue for the bogs at their gigs now.

Nickface · Post by **Nickface** » February 21st, 2007, 0:54

I'm a huge NIN fan, and i have to say hearing about this album makes me more excited for "Year Zero" than when "With Teeth" came out.