Google Looking to Join In-Game Ad Arena
njkid1 writes "As part of a plan to expand its advertising efforts to all forms of media, it would appear that Google is actively seeking to get involved in the in-game ad business. A Wall Street Journal report states that the company is in talks to acquire Adscape Media. From the article: 'If Google does purchase Adscape, it would give the web company an opportunity to leverage a whole other medium, one that Google has apparently been interested in for some time now ... Interestingly, Google had apparently considered an acquisition of in-game ad firm Massive Inc. last year before Microsoft came along and bought Massive for around $200 million. The Journal report suggests that an acquisition of Adscape would only fuel the long-standing competition between Microsoft and Google, as Google could potentially form an alliance with Microsoft's video game rival Sony.'"
Google advertising in games? That's just what I want to see in futurebeef Still, they'll be promoting their brand to people who use the internet. Who already probably use Google. Or at least know about it but choose not to. Not really worth the effort then.
Woo Elephant Yeah wrote:Actually, if you think about it, the only existing company that's likely to still be advertising in 2142 is Google, McDonalds & CocaCola
Google Looking to Join In-Game Ad Arena
Still, they'll be promoting their brand to people who use the internet. Who already probably use Google. Or at least know about it but choose not to. Not really worth the effort then.
