For the most part, the industry has been rinse-and-repeat. There's been lots of product that looked like last year's product, that looked a lot like the year before.
That, from the CEO of Electronic Arts. Has he lost his mind? Or, worse, his marbles? Hardly. Dude's obviously just talking up EA's move to more original IP. Still...he could have chosen his words a little better. They're moving towards more fresh IP. They're not there yet.
Author: Luke Plunkett Category: Business Ea EA CEO John Riccitiello Says Electronic Arts john riccitiello Publish Date: Mon, 09 Jul 2007 03:30:00 EDT Read more...
For the most part, the industry has been rinse-and-repeat. There's been lots of product that looked like last year's product, that looked a lot like the year before.