5punk

Google Files Patent to Monitor Gaming For Ads
Tookis writes "In a recent patent filing, Google has proposed a real time profiling of players of online games such as World of Warcraft. Soon players of such games may see in game ads directly designed to appeal to their persona. Last month Google filed a patent in both Europe and the US which outlined plans to psychologically profile people simply by their style of play in popular online games. 'From the patent; "User dialogue (e.g., from role playing games, simulation games, etc) may be used to characterize the user (e.g., literate, profane, blunt or polite, quiet etc). Also, user play may be used to characterize the user (e.g., cautious, risk-taker, aggressive, non-confrontational, stealthy, honest, cooperative, uncooperative, etc)." Taking this a step further, Google also believe if a player likes to explore their new virtual world, that they would be interested in the real world, as such would target the player with travel ads.'"

Read more of this story at Slashdot.




Author: Zonk
Category: google
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Source: Slashdot: Games
Description: News for nerds, stuff that matters

Oh fuck right off.

I play games to escape from reality and have fun.


I do not want real ads in games and such, much less people building an ad profile based on my behaviours in game.


Just fuck right off.

Meh. I'm married, so I'm very good at ignoring things that might otherwise annoy me while gaming.

News Reader wrote:Google also believe if a player likes to explore their new virtual world, that they would be interested in the real world...

Have they ever met someone who plays MMORPGs?

Dog Pants wrote:Meh. I'm married, so I'm very good at ignoring things that might otherwise annoy me while gaming.

buzzmong wrote:Oh fuck right off.

I play games to escape from reality and have fun.


I do not want real ads in games and such, much less people building an ad profile based on my behaviours in game.


Just fuck right off.

that!

Hmmmm ...

I am becoming increasingly worried about the Google business stratagem.