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Google Looking to Join In-Game Ad Arena
Posted: January 23rd, 2007, 12:20
by News Reader
Google Looking to Join In-Game Ad Arena
njkid1 writes "As part of a plan to expand its advertising efforts to all forms of media, it would appear that Google is actively seeking to get involved in the in-game ad business. A Wall Street Journal report states that the company is in talks to acquire Adscape Media. From the article: 'If Google does purchase Adscape, it would give the web company an opportunity to leverage a whole other medium, one that Google has apparently been interested in for some time now ... Interestingly, Google had apparently considered an acquisition of in-game ad firm Massive Inc. last year before Microsoft came along and bought Massive for around $200 million. The Journal report suggests that an acquisition of Adscape would only fuel the long-standing competition between Microsoft and Google, as Google could potentially form an alliance with Microsoft's video game rival Sony.'"
Author: Zonk
Category: google
Read more...
Source: Slashdot: Games
Description: News for nerds, stuff that matters
Posted: January 23rd, 2007, 13:29
by Dog Pants
Google advertising in games? That's just what I want to see in futurebeef
Still, they'll be promoting their brand to people who use the internet. Who already probably use Google. Or at least know about it but choose not to. Not really worth the effort then.
Posted: January 23rd, 2007, 13:55
by FatherJack
Advertise Google? Who doesn't use it already?
Posted: January 23rd, 2007, 14:36
by Woo Elephant Yeah
Actually, if you think about it, the only existing company that's likely to still be advertising in 2142 is Google, McDonalds & CocaCola
Posted: January 23rd, 2007, 14:41
by Dog Pants
Woo Elephant Yeah wrote:Actually, if you think about it, the only existing company that's likely to still be advertising in 2142 is Google, McDonalds & CocaCola
Or one big corporate powerhouse! GooMaCola!
Posted: January 23rd, 2007, 14:56
by FatherJack
/buys shares
Posted: January 23rd, 2007, 14:58
by shot2bits
Dog Pants wrote:
GooMaCola!
i dont want your man goo in my cola
Posted: January 23rd, 2007, 15:15
by Sheriff Fatman
Isn't it more likely to be Google Ads, rather than ads for Google?
Which might mean we could expect to see that fucking mosquito banner ad in place of 'carefully targeted' advertising.
Posted: January 23rd, 2007, 15:38
by cashy
Sheriff Fatman wrote:Isn't it more likely to be Google Ads, rather than ads for Google?
Which might mean we could expect to see that fucking mosquito banner ad in place of 'carefully targeted' advertising.
BZZZZZZRRRRRRRRRRT You win the prize!!
Posted: January 23rd, 2007, 15:49
by Sheriff Fatman
I can just imagine the joy of being a sniper and having that noise in your ears every time your scope passes over one of the ads.
All you'd have to do as the enemy is camp in front of one of those ads and the entire enemy team would turn their weapons on themselves.
Posted: January 23rd, 2007, 15:59
by FatherJack
Posted: January 23rd, 2007, 16:20
by spoodie
Posted: January 23rd, 2007, 16:57
by Woo Elephant Yeah
