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Valve Pens In-Game Ad Deal for Counter-Strike
Posted: December 21st, 2006, 14:05
by News Reader
Valve Pens In-Game Ad Deal for Counter-Strike
Making the (now fondly remembered) Subway Counter-Strike ads a reality, Valve has inked a deal with the content pusher IGA. An article at GamesIndustry states that this may be the biggest in-game ad deal ever, as this still insanely popular title racks up something like '5 billion player-minutes each month' From the article: "'As the world's premier online action game, Counter-Strike's player minutes exceed its closest competitor by more than 100 per cent,' said Doug Lombardi, marketing director for Valve. 'Additionally, Counter-Strike rivals many of the current top ten watched shows on American televisions. For instance, a top ranked, one hour, weekly program garners 20 million viewers and results in approximately 4.8 billion viewer minutes per month. Conversely, Counter-Strike generates over 5 billion player minutes in the same period of time. And, nobody fast-forwards through any part of Counter-Strike,' added Lombardi."
Author: Zonk
Category: biz
Read more...
Source: Slashdot: Games
Description: News for nerds, stuff that matters
Posted: December 21st, 2006, 14:08
by Dr. kitteny berk
Eurgh.
Posted: December 21st, 2006, 14:21
by spoodie
I notice the 2142 ads haven't materialised.
Posted: December 21st, 2006, 15:01
by cashy
Interesting comparison with TV though i must admit, if channels we pay for on sky are allowed to play 10 hours of adverts a day then i cant see why games shouldnt. Not that i like the idea, but i can at least agree with it.
Posted: December 21st, 2006, 15:06
by Fear
Posted: December 21st, 2006, 15:09
by Lee
I always thought valve were better than that, obviously not
Posted: December 21st, 2006, 15:16
by Stoat
How exactly will this affect play?
I mean, assuming it's just a few posters up in the maps, who cares?
Posted: December 21st, 2006, 15:18
by spoodie
Stoat wrote:How exactly will this affect play?
I mean, assuming it's just a few posters up in the maps, who cares?
Exactly. I think it's more a case of fearing changing than anything else.
Posted: December 21st, 2006, 16:54
by Nickface
The moment I get piss will be when I go to load up my game and I have to watch a 30 second commercial before I can start playing, or wait for a commercial between loading screens. Not to say that's going to happen, but it seems they're taking a step in that direction.
Posted: December 21st, 2006, 16:56
by deject
What's sad is all of the people who still play 1.6...
Posted: December 21st, 2006, 17:36
by Gunslinger42
So long as they do the ads properly I probably won't mind.
If they just stick them all over the fucking place *cough*manimod*cough* they'll annoy me.
