5punk

Did We Give Kane & Lynch 5 Stars? [Eidos]
With review integrity in crisis, who can you trust? Not those score whores at Kotaku, that's for sure. Not only did they give Kane & Lynch a glowing endorsement (read: "Kane & Lynch makes Grand Theft Auto look like the cartoon it is") in their exclusive review, they went and gave it a perfect five star rating! Or, least Eidos seem to think so. For those curious, the quote actually comes from Joel's hands-on time with the game at E3. In July. Where no stars were handed out. Not even one. Oh Eidos.









Author: Luke Plunkett
Category: Advertising Commercials Eidos kane & lynch
Publish Date: Tue, 04 Dec 2007 00:30:00 EST
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Source: Kotaku

Eidos. A case study in how to make friends and influence people

mrbobbins wrote:Eidos. A case study in how to make friends and influence people

pfffft

fuck eidos I don't think I'm ever buying one of their games again, and fuck io interactive while we're at it. if I want one of their games I'm sure as hell not paying those fucks money for it.

Hadn't it been there ages, along with loads of quotes from other people, each separated by five stars?

I won't buy this game, but I have no reason to suppose that many other companies don't behave in a similar fashon.

The Eidos forums are quite entertaining. Lots of fanboys trying to defend multi million pound corporation like they were some poor local firm.

Ok, I finally had a couple of minutes to check it out myself. It appears to only be in teh flash version. Since the stars are outside the quote I am wondering if maybe they were meant to be bullet points?

FatherJack wrote:Hadn't it been there ages, along with loads of quotes from other people, each separated by five stars?

I won't buy this game, but I have no reason to suppose that many other companies don't behave in a similar fashon.

at least other companies try to keep some semblance of plausible deniability. this is just blatant lies. really just pathetic.

Eidos is sure good at fucking themselves over.

FatherJack wrote:Hadn't it been there ages, along with loads of quotes from other people, each separated by five stars?

That's possible, but still, they clearly intended to mislead consumers.

I don't think I've ever seen such effective negative marketing. Blatantly lying to make your game look good just cries out how shit it probably is. At least the producer of Blacksite had the common sense to just walk away.

In the games merit, it is a pretty fun game. Can't beat a bit o insanity

Getting through the mire of adverse publicity might be tricky though.

It does look good, and had quite a nice storyline when I played ontested an 360 with it in work, just the controls sucked so much fucking donkey balls I nearly threw the controller at the wall, but I doubt the customer would have appreciated that. I'd not say this game was shit, I'd drop it a 7/10 maybe, but as for the marketing, it adversely affects the names of the people who worked on it because of some soft headed blue-skying types who drink lattes and try to capture trend zeitgeist paradigm shifts when they have no clue what they are, cunts.