5punk

Halo 'No Longer Just a Game' For Microsoft
News.com has a piece looking at the way that Halo has transformed from game to franchise for Microsoft and the Xbox. Despite the heavy advertising and branded products that seem to be everywhere in anticipation of next week's launch, the company is still trying to keep the IP as pure as possible. "Microsoft is wary of watering down Halo, meaning it would rather walk away from deals for Master Chief pajamas or Covenant sippy cups. Microsoft had little experience in talking to toymakers and others about how to transfer an onscreen experience to real objects. But such experts exist in the licensing arms of movie studios, so Microsoft partnered with 20th Century Fox to act as the main licensing agent for the Halo brand. Items that did not make the cut were a Halo-themed lottery ticket, lingerie modeled after a female hologram character, and toy guns based on the game's weapons. Instead, fans can expect high-quality action figures from McFarlane Toys, a tabletop game from WizKids, and replica weapons for mature buyers."

Read more of this story at Slashdot.




Author: Zonk
Category: xbox
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Source: Slashdot: Games
Description: News for nerds, stuff that matters

Replica weapons?

Do I hear Chickens crying out with joy from north of the boarder?

buzzmong wrote:Replica weapons?

Do I hear Chickens crying out with joy from north of the boarder?

Fuck chicken. Want.

Hehulk wrote:Want to Fuck chicken.

News Reader wrote:Microsoft is wary of watering down Halo

Water down halo, that's crazy! Who wants a watered down watered down FPS?

Jonathan Ross is doing a voice in Halo 3, apparently. I don't know whether this is true or even the same Jonathan Ross that most of us know but I made this:

PS. That's Jonathan Ross's eyes.

buzzmong wrote:Do I hear Chickens crying out with joy from north of the boarder?

Already have the the full set pre-ordered